If you've never done any sort of organized keyword research before, it'll be hard for you to understand what data you need and then how to analyze that information. Thankfully getting the data you need is not that hard to do. In fact, there are programs and systems out there today that can get you exactly what you need in a short amount of time, like in under a hour. But before you can start using a system to help you recognize the right keywords for your business, it's a good idea that you know what data you need to value a keyword. That's exactly what I'm going to cover.
1. Your keyword phrase - This actually goes without saying, but a majority of the time you will only be able to rank for a phrase and not a single keyword. Therefore, it's important that you have the strict keyword phrase for your analysis.
2. The amount of monthly and/or daily searches - What this amount gives you is the popularity of the keyword, or how many times a positive keyword phrase is searched for every single day. This is very important because if a keyword doesn't get sufficient searches per month, you'll never be able to get the traffic significant to actually sell sufficient items to make it worth your time.
3. The amount of competing sites - This amount is an indication of how actually you can actually rank in the search engines for this keyword phrase. A good rule of thumb is the amount needs to be colse to 50,000 competing sites or less. Why? Because that is a good amount where there's a decent amount of competition but it's not so fierce that you can't rank for the term. Having zero competing sites is a problem, unless it's a brand new goods or service.
4. The amount of Allintitle results - Allintitle is a special search follow that Google can supply for you, if you know how to escort the special search. What this amount tells you is how many sites have your keyword phrase in the title of their content or web page. A good amount to shoot for here is 10,000 or less. Once again, a amount lower than what I just mentioned gives you a great chance of ranking for the keyword phrase.
With these 4 pieces of key information, you have all things you need to start analyzing the keywords you're seeing at.
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