Keyword research is the most important aspect of narrative marketing if you want to consistently drive targeted traffic to your affiliate marketing website. In fact, keyword research is probably one of the most vital aspects of any internet marketing method. If you haven't defined what it is the searchers are looking for then how will you know how to attract to your site the exact buyers who are interested in the product you're promoting?
There is not one prosperous internet marketer who doesn't first do his keyword research before he decides to buy a new domain name and set up a new affiliate marketing website. So if you're mental you're going to be the first internet marketer to get rich by flying by the seat of his pants, think again. In any company you get complex in there are clear vital steps that must be followed and with affiliate marketing keyword research is one of them.
How important are keywords?
Consider this - over 80% of the visitors who come to your site will get there as a consequent of doing a search using their beloved search engine. They're going to type in a keyword and either find your site on the index or one of your articles or bookmarks or Tweets, etc. But 8 out of 10 visitors to your site will get there by doing an organic search. If you've done your keyword research, chances are they'll find you. If you're trying to fly by the seat of your pants - forget it!
Each of the search engines -
Google, Yahoo, Msn, etc. - has a series of bots that they send out to scan each and every page of all of the websites on the internet. These bots are looking for keywords to tell them what your site is all about. That way, when a searcher types a keyword into the search bar, the search engine will know which sites to send them to.
And it's not sufficient to use one keyword and call it a day. One searcher may look for information on 'Southern Chicken Recipes' while the next searcher may be looking for 'Fried Chicken' and still someone else searcher might be looking for 'Chicken Recipes', etc. You need to make sure that you have a blog post or narrative that references each and every keyword relevant to your site so no matter what keywords the searchers use they'll be able to find your site.
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