Keyword investigate - Four Key Criteria For choosing "Money" Keywords

Keyword research is precisely primary to the success of any website because keywords are what citizen use to find websites and are what hunt engines use as the basis for their rankings. Good keyword research increases the probability that hunt engines will rank the pages on your website high for your target keyword; and bad keyword research (which often means no keyword research) will doom your website to the hunt engine cellars.

Since hunt engine visibility is a key factor in attracting targeted hunt referral traffic, the higher you rank, the more traffic your website will receive. Clearly, keyword research pays off.

In order to ensure you get the most out of your keyword research - and, in so doing, increase the volume of targeted traffic to your website - make sure that the keywords your research identifies meet the following four key criteria (work through them in the order in which they appear):

1. Relevance

Your keyword research time and exertion must focus on identifying keywords that are relevant to your niche because relevance is primary to both hunt engine rankings and to the satisfaction of your end users (which, in turn, is obviously good for conversions).

If the overall theme of your website or blog focused on golf, you won't be doing yourself any favours if you target keywords that are not linked to golf.

2. Probability to Convert

Your keyword research time and exertion needs to ensure that the keywords you target are used by citizen who are extremely motivated to take some form of action:

• Click on a link
• Download a report
• Subscribe to a list or a fee
• Request more information
• Call or visit your business
• Buy something online

As a rule, research has found that "long-tail" keywords - keyword phrases that consist of two, three or more keywords - tend to lead to higher conversion rates. The surmise is simple: long-tail keywords are more definite than single-word keywords and often enumerate a "probability to convert."

For example, a long-tail keyword phrase such as "download free keyword research software" is obviously more likely to lead to a conversion than a shorter keyword phrase such as "keyword research."

So even though hunt volume for long-tail keywords/phrases is lower than for more normal keywords/phrases, citizen using them in their hunt queries are generally motivated to take action.

3. hunt Volume

Unless, for some reason, you don't want or need an audience for your website or blog, your keyword research time and exertion must focus on identifying keywords that have a satisfactory number of citizen using them in their hunt queries every month (what constitutes "a satisfactory number of people" is, of course, up to the personel and depends on his/her objectives).

To decide raw monthly hunt volumes for the keywords you're researching, head on over to Google's Keyword option Tool and do the following:

• Specify the country or territory you're targeting
• Select a language
• Enter the keywords you're researching
• Enter the Captcha
• Click on the "get keyword ideas" button

After Google serves up the preliminary results, you'll want to narrow the keyword ideas by specifying "phrase match" for match type because it will yield a much more beneficial number - for our purposes - than the default "broad match."

Eliminate any keywords whose "phrase match" hunt volume falls well below the "satisfactory number of people" your keyword research says you need.

4. "Rankability"

The final criterion your keyword research must focus on is either or not there is a cheap probability that you can accomplish a high ranking for the keywords you're planning to target because the only way you'll attract hunt referral traffic is if you rank at or near the top of the hunt results. Period.

While there are some fairly advanced ways to decide the "rankability" of the keywords you're researching, in the interest of simplicity we're going to go with a quick-and-dirty formula that many citizen generally rely upon: the number of other web pages that are "competing" for the same keywords that you're researching. To do this,

• Navigate your browser to Google's homepage
• Enter one of the keywords you're researching into the query bar (make sure you do a "phrase match" hunt by enclosing the keyword in quotes)
• Click on the hunt button

If the total number of "competing" web pages - which will be displayed just below the query bar on the hunt results page - is less than 30,000, you've got a good occasion of being able to capture a top ranking for the keyword for which you ran the hunt (it goes without saying that the lower the number of contentious web pages, the better your chances are of achieving a top ranking for a single keyword).

While this level of keyword research may wish you to invest more time and exertion than you're used to, your speculation will pay off in the form of consistently higher hunt engine rankings for beloved keywords that are used by citizen who are generally more motivated than most to take some kind of performance after their hunt leads them to your website.