All successful web sites have gone straight through a approved planning process at one point of time. The plan all the time starts with keyword research and domain name selection. The process continues with getting a hosting to host all the web site files. After the integration of domain name and hosting, content creation will follow. Once sufficient content were made, it is time for hunt motor optimization. The last step to do is marketing the web site. After that, we would have to go back to content creation and originate more contents.
Keyword research and domain name selection
This is the phase where you define the direction of your web site, what is it about? What will you talk about in the web site? There are a lot of free tools to help you on this; the most prominent tools to assist you in keyword research are Google Keyword tool and WordTracker. Once you have decided on a right topic, you will dig the inherent of this keyword deeper. More specific topics are generated for content creation.
Once the process is done, we would start finding domain name. The best domain names are short, easy to remember and have an element of our keyword. Do not rush out and start registering your domain name though, since there are a lot of hosting clubs that supply domain name along with hosting packages.
Hosting selection
Depending on your needs, choosing the right host for your web site could come to be a headache. Choose your hosting supplier wisely. Sometimes, more high-priced holder does not necessarily mean better. Some of the things you want to reconsider are:
1. The price of the particular hosting package.
2. Scripting languages supported. Most of the hosting packages nowadays are equipped with Php, MySql and Ruby in order to adapt dynamic web site.
3. Does it include registration of domain name? How many domain names can be used under one hosting account?
4. The control panel provided by the hosting company. Is it using cPanel (the most commonly used control panel in web hosting industry) or other types of control panel? How good is that particular control panel? We do not want to get the hosting holder and spend one month just to learn how to control the control panel.
5. Additional free items. These free items include web site templates, Fantastico software (common tool to install software for your web site), platforms provided (some web hosting supply free e-commerce platform which can be authentically integrated into your web site)
Content Creation
If the research in the starting of the process is done thoroughly, we would not have any problem creating contents. Ensue all the keywords that you have researched earlier and start rolling in contents. If you are not too good in content creation, you may want to reconsider paying a freelance to write your contents (this is a pretty high-priced formula though).
Search motor Optimization
With sufficient contents, we are ready to optimize the contents. Start by development sure all the pages that you have are connected to one another. Second, make sure that visitor will not get lost in your site; there must be a clear navigation to follow. Third, try to get your keywords into all of your pages in order to help the site with hunt motor rankings.
Once optimizations are done on your web site, you are more than ready to go out and spread the word about your site.
Marketing your site and get it known
This is the hardest task to do compared to all of the other steps. You would have to come up with a clear marketing plan. Some of the easiest and free marketing strategy include record writing, free classified ads, link exchanges with other webmasters, forum writing, and blog commenting.
More pricey marketing techniques include e-zine advertisements, Ppc advertisements, classified ads and other advertisement methods.
Once you are done, rinse and repeat the process starting from content creation and you are well on your way to build a web site. Have fun people!
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